Founders
Build Your First Repeatable Pipeline
Find buyers, personalize outreach, and follow up across email and LinkedIn—without hiring a GTM team or buying five tools.
Built for founders & lean GTM teams
Turn your GTM
plan into pipeline.
Find the right buyers. Create on-brand campaigns. Keep every conversation moving.
One AI-native workspace, with your business context shared across the entire journey.
Currently in beta. Book a 30-minute demo ↗
α / Your next launchExample workflow
Your objective
“Find operations leaders for our new launch—and start a useful conversation.”
01UnderstandYour positioning + buyer context
02CreateA relevant message + useful assets
03CoordinateThe campaign + the next step
AC
Avery · Example Co.
“Could you send a workflow example?”
One brief. Context carried all the way through.
Your brief / LumaRoute
“Help us reach revenue operations leaders.”
The conversation / Sarah at Example Co.
“Could you send an example of how the routing works?”
Illustrative example · see the steps below01 Less stitching tools together.
02 Less repeating the same context.
03 More time moving buyers forward.
Meet your GTM workspace
One brief.
A complete GTM motion.
Five connected steps, from understanding your business to moving a buyer conversation forward.
The example Help LumaRoute reach revenue operations leaders.
LumaRoute / Business context
- Product
- Inbound lead routing
- Audience
- Revenue operations teams
- Message
- The right lead, to the right rep.
One shared context—from the first brief to the next conversation.
Meet your GTM workspace
Five capabilities.
One shared understanding.
Alpha connects what your business knows with the work your team needs to get done. Explore the pieces—and see how the context carries through.
01 / Understand your business
Your context. In every action.
Bring your positioning, product information, and brand voice together. Give every message and every teammate the same foundation to work from.
- Company knowledge
- Brand context
- Source-backed answers
L
LumaRoute
Route inbound leads in seconds
Revenue operations automation · B2B SaaS
Qualify, route, and follow up with inbound leads. Account enrichment, intent signals, and workflow automation in one place.
Logo
LumaRouteLumaRoute
Colours
PrimarySecondaryAccent
Typography
InterBody · Regular & medium
Voice
Clear, practical, helpful
The context comes back, too.
What you learn in a conversation should inform the next account, asset, and campaign. That’s the idea behind Alpha’s connected foundation.
Connect the channels you work in
Your conversations don’t live in one channel.
Your context should.
Gmail
Google Calendar
LinkedIn
Instagram
Facebook
Meta Business
WhatsApp Business
X
Anthropic
OpenAI
Channels, calendars, and AI models. Confirm availability for your workflow during the beta demo.
Start with the work in front of you
A small team.
A much bigger range.
Build your first pipeline, equip your sellers, or coordinate a launch. Start with one workflow and connect more of your GTM as you grow.
Use cases · Selected across teams and priorities · 7 examplesShowing 3 of 7
Early GTM Teams
Run Account-Based Outbound With a Tiny Team
Enrich decision-makers, coordinate personalized touches, and turn account engagement into booked meetings.
Marketing
Build Collateral That Learns
Create polished email templates, landing pages, social assets, and forms using real-time learnings from every GTM motion across your team.
Sales
Work From Enriched Data Everywhere
Continuously enrich every contact and account so each email, call, social touch, and handoff starts with current context.
Growth
Turn Every Signal Into a Growth Move
Launch targeted experiments from intent, behavior, and cohort signals the moment they appear.
GTM Agencies
Run Every Client’s Outbound in One Place
Give each client an isolated workspace for data, multichannel campaigns, reply triage, and brand assets—without stitching Apollo, Clay, and Smartlead together.
Support
Turn WhatsApp and Web Conversations Into Tickets
Capture incoming conversations, create structured tickets, and route each request with its full history attached.
Your next move
See Alpha applied
to your GTM.
In a 30-minute demo, we’ll walk through your audience, campaign, and follow-up workflow.